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Interview with Steve Jobs (1994) about the creation of the Apple Macintosh. Did Steve Jobs steal from Xerox PARC? Read this article: See…

Ajarn Donald‘s insight:

The iPhone wouldn’t have been possible without going outside the box. Take off the blinders and look at domains other than your own. Some great innovations have come from cross-functional brainstorming. Business teams routinely use cross-functional collaboration to address complex problems. When on your own, you can check out websites and publications that address a different audience.


Looking away from your immediate area of expertise also helps to spark lateral thinking and gives you the chance to build upon other people’s ideas. You just have to browse through Kickstarter to see the kind of innovation that’s the result of thinking outside the box.

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