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He comes from a long line of teachers, and Ogden Morse is a teacher himself. Back in 2004, he co-founded AcademicMerit with other current and former teachers to develop web-based solutions specifically targeting English language arts in grades 7-12, "a segment of the school market for which there has long been a dearth of quality offerings," says Ogden. They began with a concept called Literary Companion, which, as the name suggests, is a companion to literary texts.

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